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Ami Dykstra
/ March 22, 2024
Running Effective Digital Projects in an Agency Setting
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Build Up Podcast
Laying the foundation for your new home community marketing
ZGM named creative agency by Tourism Calgary & Direct Energy
Navigating the Housing Market in 2024
Preparing Your Digital Campaigns for 2024
Top 5 Holiday Campaigns of 2023
ZGM wins Effie Award for Alberta is Calling
ZGM Acquires Dossier
Top 5 holiday campaigns of 2022
Happy Holidays from ZGM
What you need to know about the GA4 upgrade
How to improve your media relations strategy
Introducing the Ethical Foods Fund
Social media and social selling for homebuilders | Build Up Ep #10
The Role of Paid Media in Lead Generation
What makes a lead sales qualified?
Defining customer journey stages
Building a social community that sticks
Our favourite B2B lead generation tactics
Making the most of your homebuilder community | Build Up Ep #9
How homebuilders can use inbound marketing | Build Up Ep #8
Building a more digital future | Build Up Ep #7
Staying ahead of consumer demands | Build Up Ep #6
Selling out of market with Ellen Giddens | Build Up Show Notes Ep #5
Creating a product launch marketing plan
Marketing in 2022: 5 themes to incorporate into your strategy
The power of purpose & rebranding considerations with Cantiro | Build Up Ep #3
Finding the right media mix for homebuilders | Build Up Ep #2
What homebuilders should know about customer service | Build Up Ep #1
The 2021 Anvils: a love story to our community
How to create a news release people will actually read
How to measure brand awareness
What the changing Google laws mean for advertisers
What is your brand really worth? Measuring brand equity
What we've learned so far in our equity and diversity journey
6 underutilized ways to increase brand awareness
4 ways to ensure your crisis communications plan isn’t derailed
How to run a marketing campaign during pride
What to avoid when creating a go-to-market strategy
How to create a go-to-market strategy for the consumer food industry
Head to head: offline vs. digital vs. programmatic media advertising
The media’s calling for comment. Now what? An intro to media relations
All about owned media part 2: the website
All about owned media part 1: social media
How home builders can build a strong social media community
5 ways to improve your lead generation campaigns
56 reasons to say thank you
Effective homebuilder marketing tactics for the digital future
4 ways brands inadvertently damage themselves
How to define your brand’s tone of voice (and why)
The 5 golden rules to strengthen your brand
Is your brand purpose really a marketing campaign? Here's how to tell
A love letter to content calendars + why you should use them
Purpose driven marketing isn’t an excuse to talk about yourself
Am I using third-party cookies on my website?
Job seeker: market thyself
iOS 14’s impact on Facebook’s app-based business tools
Google: lawsuits, data collection, and privacy sandbox explained
ZGM grows its digital services with acquisition of Paper Leaf
The cookie-less future series: Facebook
Everything we learned about marketing in 2020
Top 5 holiday campaigns of 2020
Five Anvils, five different clients, five different teams
How podcasting can get you new customers
Crafting a media pitch that sticks
The journey, the destination, and getting there
How to be outcome-oriented
Expressing your brand isn't good advertising
4 things I learned while failing at eCommerce
Write accessibly, or don't write at all
ZGM x Weehelp Foundation: fundraising online during a pandemic
A brand with purpose wins at the 2020 CHBA Edmonton Region Awards
Nonprofit marketing: 5 ways to do more with less
Back to basics: 3 tips to improving your marketing brief
Marketers: 3 things you need to hear (and probably don't want to)
Preparing your employees: reopening in a new reality
Beyond the hockey stick lessons for marketers
Maintaining great client relationships while physically distant
Don't ghost your customers and prospects
Leverage your brand's purpose more than ever
COVID-19 & its impact on the Alberta media landscape
A dozen FREE online marketing courses for your COVID-19 quarantine
3 keys to success for working remotely
If you don't know the answer, don't say anything
Choose the right influencers for your next social campaign
The problem with communications crisis plans
How a digital project manager can help you weave through red flags
Atomic design systems and the building blocks of a digital product
And that's how the browser cookie crumbles
What is a digital product?
Optimizing your Instagram account for search
The dangers of being right
The world has never needed good ideas more
Top 5 holiday campaigns of 2019
How to create a thriving social media community
Maintaining your search engine marketing campaign
Analyzing the right metrics for informed decision making
Take your metrics from drab to fab with business objectives
Adjusting your narrative in real time
How to make your content more inclusive
Why purpose-based advertising is the best trend ever
Find your north star through purpose-based marketing
Brand purpose and taking a stand for what you believe in
Putting the teeth into brand purpose
Maintaining a strong position in a crowded market.
Things to consider when evaluating a media proposal.
Don't ignore your pet (projects)
Come on get 'appy.
Mental health at work
The industry will drive you up the wall
Marketing for startups. 3 reasons why you need to change your approach
2019 social media changes every marketer should know
Why you should hate the billable hour as much as your agency does.
The modern agency-client relationship report card
What hidden Instagram ‘likes’ could mean for the future of influencer marketing
Preparing to tackle an online crisis
How to turn likes, follows and visits into leads.
ZGM and Calder Bateman: stronger together.
How to Effectively Report on Marketing ROI in 7 Steps
5 digital measurement tools to help optimize your marketing
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