ZGM Modern Marketing Blog

December 31, 1969

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The media’s calling you for comment. Now what? An introduction to media relations

All about owned media part 2: the website

All about owned media part 1: social media

How home builders can build a strong social media community

5 ways to improve your lead generation campaigns

56 reasons to say thank you

Effective homebuilder marketing tactics for the digital future

4 ways brands inadvertently damage themselves

How to define your brand’s tone of voice (and why).

The 5 golden rules to strengthen your brand

Is your brand purpose really a marketing campaign? Here's how to tell.

A Love Letter to Content Calendars + Why You Should Use Them!

Purpose driven marketing isn’t an excuse to talk about yourself.

Am I using third-party cookies on my website?

Job Seeker: Market Thyself

iOS 14’s Impact on Facebook’s App-Based Business Tools

Google: Lawsuits, Data Collection, and Privacy Sandbox Explained

ZGM grows its digital services with acquisition of Paper Leaf

The Cookie-less Future Series: Facebook

Everything we learned about marketing in 2020

Top 5 holiday campaigns of 2020

Five Anvils, five different clients, five different teams.

The State of Home: COVID's effect on where and how we live.

This type of content could get you new customers.

Crafting a media pitch that sticks.

What makes ZGM better than most big agencies out East?

The journey, the destination, and getting there.

What does Home mean to you? Take our survey.

A Day in the Life: A Lead Generation Strategist.

How to be Outcome-Oriented.

Expressing your brand isn't good advertising. Good advertising is good advertising.

4 things I learned while failing at eCommerce.

Write accessibly, or don't write at all.

ZGM x Weehelp Foundation: Fundraising online during a pandemic

A Brand with Purpose Wins at the 2020 CHBA Edmonton Region Awards

Nonprofit marketing: 5 ways to do more with less

Back to Basics: 3 tips to improving your marketing brief

Marketers: 3 things you need to hear (and probably don't want to)

Preparing your employees: reopening in a new reality

Beyond the hockey stick lessons for marketers

Maintaining great client relationships while physically distant

Don't ghost your customers and prospects

Leverage your Brand's Purpose more than ever

COVID-19 & its impact on the Alberta media landscape

A dozen FREE online marketing courses for your COVID-19 quarantine

3 keys to success for working remotely

If you don't know the answer, STFU

Choose the right influencers for your next social campaign.

The problem with communications crisis plans

How a Digital Project Manager can help you weave through red flags

Atomic design systems and the building blocks of a digital product

And that's how the browser cookie crumbles

What is a digital product?

Optimizing your Instagram account for search

The dangers of being right

The world has never needed good ideas more

Top 5 holiday campaigns of 2019

How to Build a Strong Social Media Community

Maintaining and caring for your Search Engine Marketing campaign

Analyzing the right metrics for informed decision making

Take your metrics from drab to fab by focusing on business objectives.

Adjusting your narrative in real time

A soccer dad's guide to giving good feedback

How to succeed when you don’t know what you’re doing

INBOUND 2019 Recap: Twisting the dials on your email marketing campaigns

INBOUND 2019 Recap: Moving through the buyers journey with video

INBOUND 2019 Recap: How to make your content more inclusive

INBOUND 2019 Recap: Learnings, lagers and livestreams

Why purpose-based advertising is the best trend ever

Find your North Star through purpose-based marketing

Brand Purpose and taking a stand for what you believe in

Putting the teeth into Brand Purpose

New business and the never-ending game of speed dating

Breaking into the biz.

Maintaining a strong position in a crowded market.

Things to consider when evaluating a media proposal.

Don't ignore your pet (projects).

Come on get 'appy.

The top 5 takeaways from SocialWest 2019.

Mental health at work.

The industry will make you crazy. Literally.

Marketing for startups. 3 reasons why you need to change your approach.

The Coach's Guide to Winning Micro-moments.

2019 Social Media Platform Changes Every Marketer Needs to Know.

Why you should hate the billable hour as much as your agency does.

The Modern Agency-Client Relationship Report Card.

Blinded by the ‘LIKE’: what hidden Instagram ‘Likes’ could mean for the future of influencer marketing.

Preparing to Tackle an Online Crisis.

Truth in Advertising.

How to turn likes, follows and visits into leads.

ZGM and Calder Bateman: stronger together.

What Are Alberta Marketers Thinking?

Bikes, Buses and Blatchford.

How to Effectively Report on Marketing ROI in 7 Steps

5 Digital Measurement Tools To Help Optimize Your Marketing

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