Fast paced and dynamic agency settings can present challenges for running projects that are more structured in nature. Building digital products is the perfect example of the type of project that can be difficult to balance in a constantly evolving environment.
Typically, web projects benefit from running in a linear and predictable fashion: from strategy to design to implementation. But what happens when you are constantly updating information to be in tune with other collaborative elements of an accompanying campaign?
Careful planning and execution are important, but the key is being simultaneously organized and flexible. This is ultimately achieved through clear objectives, communication and collaboration, and regular review and evaluation. The intention is to allow for enough agility to incorporate creativity, curiosity and ingenuity to build elevated products that exceed our client’s goals.
Clarity from the Start
Clear objectives align and focus the team on what they are working together to achieve. Focussing on the end user and desired interaction guides the project from start to finish and keeps things on track as hurdles arise. It can be easy to divert from the overarching strategy with so many different ways to approach digital projects, but the key is to hone in on the core deliverables and execute them in a way that’s going to optimize the online experience.
Bring Teams Together
Communication and collaboration bring creative ideas to life. Integrated campaigns have so many applications that it’s important to work closely with the larger team to ensure the digital presence is closely aligned with all of the other tactics involved. This means cross-departmental collaboration to map out the user journey and ensure there aren’t any gaps in the strategy throughout the funnel. When different disciplines are brought together to contribute their expertise, the final product is consistently elevated and optimized.
It’s All in the Details
Reviewing, testing, and evaluating allows us to ensure that the project stays on track and meets its objectives. Scheduling periodic check-ins and milestone reviews to assess progress, identify any issues or bottlenecks, and make necessary adjustments is crucial to the smooth execution of a digital project. These reviews can be used as an opportunity to celebrate successes, address concerns, and keep the team motivated.
By following these tips, you can effectively run digital projects within your marketing agency, delivering high-quality results while maximizing efficiency and collaboration. Staying adaptable and responsive to changes and always prioritizing the needs of your clients allows you to keep the big picture in focus and place a stronger emphasis on solution-oriented thinking. With careful planning, effective communication, and a collaborative mindset, digital projects benefit greatly from the expertise of the whole agency.
Want to chat more? Reach out to Ami Dykstra, ZGM's Digital Lead, at ami.dykstra@zgm.ca.
