With over 20 years of experience in marketing and strategy, Peter works to discover and optimize the numbers that truly matter to his clients. His job is to grease the wheels along the customer path to purchase. Peter is currently a Partner and Director of Conversion at ZGM, VP Marketing of Goodpin, Past President and Creative Director of Digital Alberta and has his hands in multiple start-ups and products. He consults with the local universities on their digital curriculum, mentors students and is a regular judge and speaker with various organizations including Applied Arts, Adobe and the Digital Marketing Association.