First off. What’s a cookie besides a delicious flat muffin?
What's the difference between first party and third party cookies?
Third part cookies are the blond and brown hard, gross, creme-filled, girl guide cookies that you buy just because you have to"
How are browsers stopping cookies?
So what does this mean if cookies are no longer accepted?
What is the Privacy Sandbox?
So what do we do?
- Behavioral targeting vs contextual targeting
Behavioral targeting - you may get ads that are relevant to your profile regardless where you go. So you may be looking at a bike website and getting ads for HubSpot because you are a marketer when you actually want to look at bikes.
Contextual targeting means the ads are based on where you are in that moment of time. So if you are on a bike site, you get bike ads. Brought in by Facebook, this unique ID is on people not devices and does not rely on cookies. You are meeting them at the time and the place they want to meet you.
- Keep focusing on content
By stopping marketers from finding the "exact" target based on behaviors online, we'll need to look at other key indicators to target our buyers. One tried and true (and often overlooked) area is content. Content has always been important but with the advertising industry caught up in behavioral targeting it's been forgotten for the most part. Inbound marketing may play a bigger role moving forward as we will be eager to discover different ways to to understand our customers.
Targeting isn’t going anywhere but cookies will be nothing but crumbs.
The Digital Product Glossary of Terms
All month we're talking about designing and developing digital products. One of the most difficult parts of working with an agency on a digital product, is the unbelievable amount of industry jargon we use in daily dialogue. So we created a 'Digital Product Glossary-O-Terms' to help you familiarize yourself with the lingo.