Right now, business is tough. That's why we want to make things a little easier for fellow Alberta businesses and non-profits.
We might not have all the answers but we hope our team of over 80 professionals in Calgary and Edmonton can help put you on a more comfortable path. Interested? Send us a note about your situation. We'll get back to you and set up a quick call with the right person from our team.
This initiative is being amplified across the country by other independent agencies like ZGM. Every participant is a member of the Canadian Agency Network (tCan) - Canada's most extensive network of independent advertising, marketing and communication agencies.
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Written by Rob Fairhead
It’s been said in advertising: Great Work Wins Business. A Great Relationship Keeps It. But that is most business, right? People want to work with people they trust, like and respect. The work is better. More fun is had. Human nature kind of stuff. And we know, and preach, that great relationships grow and foster through time, great communication and spending time together.
Written by Derek Hovinga
Sorry for sounding like a broken record, but a lot of businesses are facing challenges related to the economic impact of the Coronavirus pandemic. Because of this, it’s more important now than ever to avoid going dark in your marketing efforts.
Written by Dan King
In a time before GPS, sailors who found themselves lost at sea and in uncharted territory would rely on the North Star to guide them to safety. For businesses dealing with the uncharted waters we find ourselves in with Covid-19, there is a North star that we can look to for guidance – brand purpose.
Written by Sarah Schmidt
Many Albertan businesses have had to scale back on providing their products or services, make tough calls to adjust organizational structure, and/or make cuts to fiscal spending.
Written by Victor Tanti
Many Albertan businesses have had to scale back on providing their products or services, make tough calls to adjust organizational structure, and/or make cuts to fiscal spending.
Written by Paige Simpson
The advisories from the WHO to stay home and self-isolate have given many of us some extra time to work on personal and professional development. Here are a list of companies currently offering free marketing courses online.
Written by Peter Bishop
If you're in an industry where you are lucky enough to be able to consider remote working, here are some key values to uphold to make the leap successful.
A podcast by Tableside Mashed Potatoes
A ZGM-run podcast that hits on a number of topics released an episode on how some businesses in various industries are pivoting in this current landscape.
*Episode may contain explicit material