Mental Health & Marketing

1 in 5 Canadians report that they experience mental health issues in a year

To kick off 2019, ZGM with support from Ipsos and NABS conducted a cross-Canada survey to see how people in advertising and marketing feel about mental health issues. 1 in 5 Canadians report that they experience mental health issues in a year (source link: and we hypothesized that these numbers could be higher for people within our industry.



The Survey

In total, there were 386 respondents, with most responses coming from advertising agencies. Generally speaking, 4 out of 5 respondents said they had experienced mental health issues in the last year – a number much higher than the Canadian average.

To read the full results download the survey here.


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The industry will make you crazy. Literally.

Our Director of Storytelling, Kurt Beaudoin, takes us through some ways he deals with the stress of working in the marketing industry in hopes that maybe they'll help you too. 

Here are some tips


Mental Health at work.

Our President, Dan King, admits that we aren't mental health experts but we're working hard on creating open discussions on the topic. Here are some things that ZGM is doing that we encourage you to do for your own organization.

Feel free to steal some of our ideas


Come on get 'appy'.

Our Product Design Director, Scott Irwin, outlines tools and apps for folks who work in marketing, advertising, and design to help deal with mental health.

Click here for the list of tools


Don't ignore your pet (projects).

Personal satisfaction should prioritize over everything. Our Content Manager, Derek Hovinga, outlines how you can prioritize working on side projects to help re-invigorate your passion.

Read this to remind yourself about the importance of your pet projects.