Build Up is a homebuilder podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. A week or so after each episode, we publish the show notes here on our blog. To listen to the episodes right when they're published, subscribe on your favourite listening platform here. To get these show notes delivered straight to your inbox, sign up here.
Here are the top takeaways from the episode:
Your customers are digital — you need to be too.
Digital solutions are everywhere you look - from smartwatches reminding you to stand up, to ordering groceries online from your bed, to now buying cars or even a home online. If you're a company that services customers, you have to be a bit of a tech company because your consumers are tech people.
Going digital can help you create brand trust
Digital doesn't have to mean impersonal. Going digital can open your customers up to a whole new world of information. These days, modern consumers want options and the ability to absorb information on their own time. Being transparent and open with information rather than protecting it behind your sales team or a form will help you build better brand trust. And your sales team will start to see more educated and qualified leads.
It's ok to take a risk and fail
Sometimes a risk you take will ultimately fail, but you'll get a great learning experience out of it. And sometimes your risks will pay off big time! You won't know until you try. Nothing ventured, nothing gained.
Small improvements can lead to monumental change
It can be easy to get overwhelmed with how fast technology is evolving, so break your goals down into bite-sized pieces. Keep the marginal gain theory, or the 1% factor, in mind, especially if it feels like the goalposts are constantly changing. As long as you keep moving forward, each improvement will eventually add up and get you to your goal. That 1% creates more significant growth than you might realize.
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