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ZGM Modern Marketing Blog

December 31, 1969

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Sarah Schmidt

I’M A MEDIA MANAGER. I SPEND MY DAYS RESEARCHING, STRATEGIZING, PLANNING & COSTING, THEN EXECUTING, OPTIMIZING AND MEASURING. THE ONLY ‘ING’ I STRUGGLE WITH IS CHILLING. WHY DO NOTHING WHEN I COULD BE BIKE RIDING, ONLINE SHOPPING OR CAT PETTING?

Marketing Metrics

Analyzing the right metrics for informed decision making
By Sarah Schmidt / November 19, 2019
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