Derek Hovinga is the Content Strategist at ZGM focused on developing organic content strategies to help drive leads through the sales funnel. Derek mixes creativity with data and psychology to deliver content approaches for clients such as AHS, United Way of Calgary and Theatre Calgary. Derek works with the ZGM Content Team of 4 members and along with the team, he plays a critical role in leading and implementing organic social campaigns, conversion strategies as well as creating creative content such as videos, podcasts, webinars, etc. that drive leads. Derek’s team will often collaborate with the Data Insights Team and the Media Team to leverage their findings to optimize campaigns.