Mental Health & Marketing Survey

To kick off 2019, ZGM with support from Ipsos and NABS conducted a cross-Canada survey to see how people in advertising and marketing feel about mental health issues. 1 in 5 Canadians report that they experience mental health issues in a year (source link: https://cmha.ca/about-cmha/fast-facts-about-mental-illness) and we hypothesized that these numbers could be higher for people within our industry.

In total, there were 386 respondents, with most responses coming from advertising agencies. Generally speaking, 4 out of 5 respondents said they had experienced mental health issues in the last year – a number much higher than the Canadian average.

Download the survey and have a look for yourself!