Watch the Webinar:

How to express brand purpose:
it’s not me, it’s you


Brands that stand for something are driving the ad industry forward. But standing for a greater purpose is not permission to talk about yourself at the expense of engaging your audience.

Watch Kurt Beaudoin (ZGM's Director of Storytelling) and Dan King (ZGM's President) explore how to effectively translate your organizational purpose into your brand creative in this informative webinar.


What you'll learn

  • How to focus on your audience
  • The importance of being interesting
  • Why to leave “we” out of your copy

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Key takeaway

When translating your organizational purpose into your creative messaging, it’s critical to remained focused on your audience and what it means to them.

Who should watch

  • Business Owners
  • Creative Professionals
  • Marketing Directors
  • Content Managers