Free Webinar:

How to improve your media relations and news coverage in 2021

Media relations is trickier than ever. There are fewer journalists spread across more platforms, more communications channels to monitor, and a whole new level of public scrutiny. 

Watch Paul Michna (ZGM's PR Practice Director) and Laurel Gregory (PR and Communications Specialist) as they discuss how media is transforming and how you can best prepare your communications team to make the most of its media interactions (planned and unplanned). 

Watch the webinar


What you'll learn

  • What is a crisis vs. an issue
  • How to pitch a story
  • The intersection of social media and media relations
  • How to build a relationship with reporters
  • What to do to make the most of your media interactions

 

 

Who should watch

  • SME Owner's
  • Communications Professionals in:
    • Government/Public Sector
    • Post Secondary Institutions
    • Non-Profit
    • Law Enforcement