Watch the webinar:
Traditional homebuilder marketing is dead — what now?
The residential buyer journey has been evolving for years with digital advancements, but the pandemic has sped this change up exponentially.
Watch Jordan Mair (ZGM's Director of Value & Innovation and Homebuilder Marketing) as he outlines how homebuilders can catch up and get ahead of the curve in this informative webinar.
What you'll learn
- The new homebuyer's journey
- How to update your process for the digital age
- Practical tactics and strategies for more effective marketing
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Key takeaway
Homebuyers have gone digital for their shopping and homebuilders need to catch up. The buyer's lifecycle now starts online and stays there almost until they're ready to buy. Homebuilders need to have the tools and technologies in place to nurture those buyers.
Who should watch
- Homebuilder Presidents & CEO's
- Homebuilder Marketing VP's
- Homebuilder Marketing Directors
- Homebuilder Marketing Managers